Conversion rate optimisation is evolving fast. AI, smarter behavioural data, and automated testing are changing the way Shopify brands scale. Here’s what the next wave of CRO looks like.

Shopify themes are a great starting point, but they can limit growth as your brand scales. Here’s how to know when it’s time to invest in a custom build.

With dozens of Shopify Plus agencies to choose from, it can be hard to see what really makes one different. Here’s why leading DTC brands choose Atlas Studios.

The sticker price of an ecommerce platform is only part of the story. Here’s how to calculate the true total cost of ownership – and why it matters for long-term growth.

AI tools can sound robotic if they don’t ‘know’ your brand. Here’s how to train large language models and AI assistants to write in your exact tone of voice.

A custom Shopify theme can unlock real growth – but who should build it? Here’s how to decide between hiring a freelancer or working with an agency.

If your backend runs on NetSuite, DEAR or Unleashed, you don’t have to abandon Shopify. Here’s how we approach integration and what to watch for.

If you're planning a redesign, it's easy to get blindsided by vague quotes or inflated promises. Here's what ecommerce redesigns really cost – and why.

This plain-English ecommerce glossary was written for founders who are tired of the fluff. No buzzwords, just practical definitions that matter.

Unlock the proven email automation flows and strategies we use to scale Shopify brands past 7 figures, without relying on discounts or gimmicks.

You might not need a full CRO programme. But if your traffic is growing and revenue isn’t, it could be time. Here’s how to tell.

Selling DTC in food or beverage? Here’s how Shopify and WooCommerce compare across UX, subscriptions, compliance and growth-readiness.

WooCommerce can be powerful, but it often breaks at scale. Here’s how to know when it’s time to move to Shopify – and what to expect.

Shopify Plus pricing starts at $2,300 USD per month in 2025, but the real cost depends on your revenue. Here’s what to expect, and what you get.

Shopify isn’t right for every brand. Here’s how to evaluate platforms based on scale, stack and future plans, not just features.

Thinking about upgrading to Shopify Plus? Here’s what $5M revenue brands need to know about cost, value, and ROI before making the leap.

AI-generated content is fast and cheap, but does it convert? Here’s how machine-written copy compares to human writing across clarity, performance, and brand voice.

Pet care brands need more than a pretty homepage. Here’s how Shopify and Wix compare on inventory, UX, subscriptions and scale.

Scaling past $1M in revenue? Here’s how Shopify Flow automates repetitive ops tasks, improves CX, and frees your team to focus on growth.

Not all agencies are built to scale your brand. Here’s what sets high-performing eCommerce agencies apart — and what to avoid.

Comparing Shopify and WordPress for your supplement or wellness brand? Here’s how each platform performs across UX, compliance, subscriptions, and scale.

What exactly is CRO, and why does it matter for your Shopify brand? Here’s what it is, how it works, and how to use it to drive profitable growth.

Comparing Shopify and WooCommerce for your toy business? Here’s how each platform stacks up across UX, fulfilment, safety info, and scale.

Comparing Shopify and Squarespace for your furniture brand? Here’s how each platform stacks up across inventory, UX, fulfilment and long-term growth.

A no-fluff guide to building Klaviyo flows that actually drive revenue for growing DTC brands — with strategy-first thinking at every stage.

Not sure whether to hire a freelancer, consultant or agency? Here’s how to choose the right partner for your brand’s growth stage.

Conversion Rate Optimisation isn’t a one-off fix. Here’s how Atlas Studios approaches CRO for high-growth Shopify brands, from data to design.

Choosing the wrong eCommerce agency can cost you time, money, and momentum. Here are 10 red flags to watch for – from an agency that’s seen it all.

Choosing between a local or international agency? Here’s what ANZ brands need to consider when outsourcing eCommerce strategy, design or development.

Wondering when to upgrade to Shopify Plus? Here’s how to know if your brand is ready – and what you gain by switching.

Thinking about redesigning your Shopify store? Here’s what’s involved, what changes, and how to get it right the first time.

Done right, A/B testing can dramatically improve your Shopify store’s performance. Here’s how to run meaningful tests that move the needle.

Tired of vague promises from agencies? Here’s what a great eCommerce partner should actually deliver, and how to spot the difference.

Comparing Shopify and WooCommerce for your fashion brand? Here’s how they stack up across design, performance, and scale.

From campaign copy to predictive analytics, here’s how eCommerce agencies are using AI in 2025 — and how it impacts brands like yours.

Wondering if it’s time to move from Shopify to Shopify Plus? This guide breaks down the signs you're ready, what Plus unlocks, and how to assess the ROI.

Comparing Shopify and Squarespace for selling furniture online? Here’s how they stack up for inventory, design, shipping, and scale.

Wondering if Klaviyo is still the best choice in 2025? This guide breaks down what’s changed, where it shines, who it’s for, and what to consider before investing.