What Happens When I Outgrow Squarespace?

Squarespace is a popular choice for new brands. It’s affordable, easy to set up, and handles design and hosting in one place. But as a brand grows beyond the early stages, the cracks start to show.

Outgrowing Squarespace doesn’t happen overnight. It’s a gradual process where limitations become bottlenecks to growth. Here’s what typically changes, and why many DTC brands move from Squarespace to Shopify as they scale.

Where Squarespace Starts to Limit Growth

Limited Ecommerce Features

Squarespace was built as a website builder first, and an ecommerce tool second. That means you’ll quickly run into restrictions around:

• Inventory and SKU management

• Discounting and bundling flexibility

• Checkout customisation

• Multi-currency and localisation support

For brands selling across multiple regions or managing complex product sets, these gaps become major blockers.

Scaling and Performance Issues

Squarespace sites can start to slow down under higher traffic volumes. Unlike Shopify, which was designed to scale to enterprise-level traffic, Squarespace lacks the same performance infrastructure.

Integrations and Apps

While Squarespace has integrations, its ecosystem is limited. Shopify’s app store, by contrast, offers thousands of apps covering marketing, logistics, payments, and customer experience.

This means Squarespace brands often struggle to connect their store to tools like advanced CRMs, ERP systems, or third-party logistics platforms.

Growth and CRO Limitations

Squarespace templates are rigid. Brands trying to optimise conversion rate, introduce custom landing pages, or run A/B tests quickly find themselves stuck.

On Shopify, growth teams have more freedom to experiment, test, and deploy changes that actually move the needle.

When Is It Time to Migrate?

Signs you’ve outgrown Squarespace include:

• Revenue passing 1M annually

• Selling across multiple regions or currencies

• Requiring advanced inventory and fulfilment workflows

• Struggling to run effective CRO and growth experiments

• Needing deeper integrations with systems like NetSuite, Klaviyo, or 3PLs

At this point, the opportunity cost of staying on Squarespace outweighs the short-term pain of migration.

Where Should You Go Next?

For most scaling DTC brands, Shopify or Shopify Plus is the natural next step. It offers:

• Native ecommerce functionality built for growth

• An ecosystem of apps and integrations

• Scalability proven by brands doing 50M+ in revenue

• Flexibility for design and CRO testing

• A partner ecosystem of agencies and developers who specialise in growth

Final Word

Squarespace is an excellent launchpad for small ecommerce brands, but it isn’t designed for long-term scale. Once you start running into limitations with integrations, CRO, or checkout flexibility, it’s time to look at Shopify.

Migrating early enough means you avoid building on shaky foundations, and set yourself up for sustainable growth.