How Much Does Shopify Plus Cost in 2025? A Clear Guide for Scaling Brands

If you’re approaching or surpassing $1M in annual revenue, you’ve probably started hearing about Shopify Plus. And like most operators, your first question is usually: how much does it actually cost?

In 2025, the answer is clearer than ever, with defined pricing thresholds and transparent value.

Here’s a breakdown of Shopify Plus pricing, what affects the cost, and what scaling brands get in return.

Shopify Plus Base Pricing (2025)

Shopify Plus starts at $2,300 USD per month.

This includes:

• One primary store

• Up to 9 expansion stores

• Unlimited staff accounts

• Full access to the Shopify Plus feature set

• Shopify Flow, Launchpad and B2B tools

• Checkout.liquid access for custom logic

• Higher API rate limits

• Priority support and dedicated launch resources

Variable Pricing: What Affects the Cost?

Shopify Plus uses either:

1. A flat fee of $2,300 USD per month, or

2. 0.25% of your monthly revenue, whichever is higher

This means:

• Brands under approximately $920K in monthly revenue typically pay the flat fee

• If your monthly sales exceed $920K, the percentage-based model applies

• Enterprise brands may negotiate custom pricing or capped tiers

The model is designed to scale with your growth. Higher revenue may mean a higher platform fee, but it also unlocks more features and infrastructure benefits.

Transaction Fees and Gateway Considerations

• Shopify Payments: No additional platform transaction fees

• Third-party gateways: Shopify charges an additional 0.15% fee on Plus plans

• Processing rates: Standard Visa and Mastercard rates apply, depending on your region

If you are not using Shopify Payments, make sure to factor this added cost into your total platform spend.

Internationalisation and Multi-Store Use

Shopify Plus includes up to 9 additional storefronts in your subscription. These are ideal for:

• Country-specific sites with local currencies and fulfilment rules

• B2B or wholesale portals

• Multi-brand or sub-label strategies

Beyond the 10-store limit, additional monthly charges may apply.

What’s Not Included in the Price?

You’ll need to budget separately for:

• Developer or agency support

• Paid apps and integrations

• Design or theme work

• Email marketing platforms like Klaviyo

• Fulfilment, ERP or CDP systems

Shopify Plus gives you the foundation. The full tech stack still requires additional investment.

When It’s Worth It

Shopify Plus makes sense when:

• You need checkout customisation for upsells, bundles or tracking

• You operate across multiple brands or regions

• You process high volumes and want system stability

• You rely on automation for ops efficiency

• You are actively investing in customer retention and LTV

For many brands, the ROI comes from a single checkout improvement or operational automation that pays off month one.

How Atlas Supports the Transition to Plus

We help brands get value from Plus, not just migrate to it.

Our support includes:

• Technical and financial migration audits

• Checkout optimisation to improve CVR and AOV

• System integration across ERP, IMS, 3PL and loyalty tools

• Shopify Flow configuration and rollout

• Ongoing performance audits and refinement

We assess your current setup, your internal workflows and your growth plan to help you decide when to upgrade.

Final Word

Shopify Plus starts at $2,300 USD per month in 2025. Pricing is predictable, and the value scales with your revenue and operational complexity.

If you’re evaluating the move, the real question is not the cost – it’s the margin impact. Done properly, Shopify Plus unlocks efficiency, automation and conversion that often pay for themselves within weeks.

Want help running the numbers or pressure-testing the migration timing? We’ll walk you through it – no sales pitch, just clarity.