When Should You Move to Shopify Plus from Shopify?

If you’re a growing brand on Shopify, there comes a point when you’ll ask: ‘Is it time to move to Shopify Plus?’

The short answer? If you’re scaling fast, hitting operational roadblocks, or want more control over checkout and automation – it probably is.

This guide breaks down when to switch, who it’s for, and how Shopify Plus actually drives ROI.

What Is Shopify Plus?

Shopify Plus is the enterprise-grade version of Shopify – designed for brands doing serious volume, managing complexity, or building for scale.

It includes:

• Full access to checkout.liquid for custom checkout UX

• Higher API limits and system-level performance

• Shopify Flow (automation) and Launchpad (campaign scheduling)

• Multi-store and international functionality

• Priority support and a Launch Engineer team from Shopify

It’s not just ‘more Shopify’ – it’s a platform shift for brands building out mature operations.

Signs It’s Time to Move to Shopify Plus

There’s no perfect revenue threshold but, based on what we’ve seen from over 60+ brands, here are the clear signals it’s time:

1. You’re at $1M–$5M+ revenue and scaling quickly

Plus starts to pay for itself at this range. If you’re running 7–8 figures in GMV, the efficiency gains and conversion lifts from checkout control alone are worth the upgrade.

2. You need custom checkout logic

Upsells, bundling, tiered pricing, B2B logic – none of that’s possible on standard Shopify. Plus gives you full control where it matters most: at conversion.

3. Manual processes are slowing you down

Shopify Flow (Plus-only) automates everything from tagging VIPs to routing orders – freeing your ops team from repetitive tasks.

4. You’re expanding internationally or launching new verticals

Shopify Plus makes managing multi-store, multi-currency, and multi-language operations easier – without resorting to clunky workarounds.

5. Your stack is getting serious

If you’re integrating ERPs, IMS tools, CDPs or custom apps – the increased API capacity and access to Shopify’s Plus support team make integrations smoother and more stable.

Who Doesn’t Need Shopify Plus Yet?

You may be fine on standard Shopify if:

• You’re under $1M revenue and not planning aggressive scale

• Your checkout experience is working well as is

• You don’t need complex logic, segmentation, or B2B functionality

• You aren’t managing multiple stores or international rollouts

The key: don’t upgrade just for status. Upgrade for impact.

How Much Does Shopify Plus Cost?

As of 2025, Shopify Plus starts at US$2,300/month – or 0.25% of monthly revenue, whichever is greater.

It’s a meaningful investment – but for brands with scale and complexity, it often unlocks 5–10x that value through improved automation, CRO, and ops efficiency.

How Atlas Helps Brands Upgrade to Shopify Plus

We work with brands on both sides of the line – those weighing up the move, and those who’ve already upgraded and need to make the most of it.

Our approach includes:

• Readiness audits – to assess tech, margin, and growth fit for Plus

• Checkout design + dev – including B2B logic, upsells and bundles to improve revenue efficiently and maximise your Shopify Plus ROI

• Shopify Flow automation setup – for ops, tagging and segmentation

• International + ERP integration support – aligning Plus with your stack

Not sure if Plus is right for you yet? We’ll give you an honest take – not a hard sell.