Shopify vs Squarespace for Furniture Brands: Which Platform Is Better?

If you’re a furniture brand planning to sell online, the choice of platform matters. A lot.

Today, we are comparing Shopify and Squarespace. They offer very different experiences regarding managing large product catalogues, handling shipping, and scaling your brand.

This comparison breaks down the pros, cons, and key differences between Shopify and Squarespace, specifically for furniture retailers.

Shopify Overview: Built for Commerce

Shopify is a dedicated eCommerce platform trusted by over 2 million brands. It’s known for its robust inventory management, scalable infrastructure, and wide ecosystem of apps and integrations.

Squarespace Overview: Built for Content First

Squarespace started as a website builder for creatives and small businesses. While it now includes eCommerce functionality, it’s still content- and design-first, with limitations in catalogue size, inventory control, and backend integrations.

Key Differences for Furniture Brands

1. Product Catalogue Size and Variants

• Shopify: Handles large inventories with ease. Great for brands selling couches, tables, and collections with multiple sizes, colours, or materials.
  
  

• Squarespace: Better suited for smaller catalogues. Limited support for complex variants and customisation.
  
  

2. Shipping and Fulfilment

• Shopify: Supports multi-location fulfilment, real-time carrier rates, and shipping integrations like Starshipit or Shippit.
  
  

• Squarespace: Offers basic shipping tools but lacks deep fulfilment integrations and support for complex logistics.
  
  

3. Custom Design and UX

• Shopify: Extensive theme ecosystem with access to Liquid for custom builds. Ideal for custom UX, bundling, or A/B testing CRO.
  
  

• Squarespace: Design-led with beautiful templates, but limited flexibility for complex conversion-focused layouts.
  
  

4. Payments and Checkout

• Shopify: Offers a powerful, customisable checkout and even more control on Shopify Plus.
  
  

• Squarespace: Less flexible checkout flow, with fewer options for upsells, bundles, or B2B pricing.
  
  

5. Tech Stack Integration

• Shopify: Connects easily with ERPs, IMS tools, Klaviyo, GA4, Meta, and more.
  
  

• Squarespace: More limited ecosystem. Difficult to integrate with advanced eCommerce tools or custom stacks.
  
  

6. Scalability

• Shopify: Scales from $1M to $100M+ with Plus. Great for omnichannel, international, and DTC growth.
  
  

• Squarespace: Suited for small businesses. May struggle as complexity and orders increase.
  
  

Who Should Use Shopify?

Shopify is the better choice for furniture brands that:

• Have (or plan to grow) a large product catalogue
  
  

• Need flexible inventory and fulfilment workflows
  
  

• Want to scale beyond $1M in annual revenue
  
  

• Plan to invest in CRO, retention, and automation
  
  

• Require custom integrations or UX
  
  

Who Should Use Squarespace?

Squarespace may be enough for brands that:

• Sell a small number of SKUs
  
  

• Prioritise storytelling over eCommerce performance
  
  

• Are just starting out and don’t need advanced logistics
  
  

• Don’t plan to scale quickly or invest in retention
  
  

Our Recommendation: Go Shopify

For furniture brands planning to scale, Shopify wins hands down.
It’s better equipped to handle complex catalogues, shipping logic, custom design, and growth beyond the basics.

At Atlas Studios, we help furniture and lifestyle brands transition from platforms like Squarespace to Shopify and Shopify Plus, with a focus on tech stack efficiency, CRO, and retention.

🛋️ Want help evaluating your platform? Reach out for a no-obligation migration assessment.