Smarter Shopify Accounts with Klaviyo’s Customer Hub

May 6, 2025

DATA

MARKETING

UX & UI

Klaviyo's Customer Hub turns Shopify customer accounts into conversion engines. Here's why it can be a game changer for Shopify brands.

Klaviyo's New Customer Hub: A Smarter Way to Power Post-Purchase Experiences

Customer Hub is a new Klaviyo feature (currently in beta) that supercharges your customer account experience on Shopify. Once enabled, shoppers can:

View and manage past orders
Track shipments
Initiate returns
Update subscriptions
View recommended products
Access support

It's delivered via a slick sliding drawer UI that replaces Shopify's outdated account pages with a dynamic, branded touchpoint.

Why this matters for mid-market eCommerce brands

Customer retention isn’t a nice-to-have. It's the engine behind sustainable eCommerce growth. But most "account" experiences on Shopify are clunky, disconnected, and offer little reason for customers to return.

That can change with Klaviyo's new Customer Hub.

This native integration replaces Shopify's default customer account interface with a highly customisable, conversion-focused experience. And it lives on your site, not buried behind a login wall.
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Who is it for?

This is a win for:

Shopify or Shopify Plus brands on a Klaviyo email plan
Mid-market DTC merchants doing $2M–$25M in revenue
Brands with loyalty, subscription, or high LTV models
CX or retention teams looking to boost post-purchase engagement

If you’re sending Klaviyo flows that link to order updates, subscription portals, or support pages, Customer Hub brings those interactions into a unified, brand-owned environment.

How to use it

To activate Customer Hub, you’ll need:

A paid Klaviyo email plan
Shopify Customer Accounts (v1.0 or v2.0)

Once live, you can:

Replace Shopify’s login pages with a slide-out hub
Sync customer account data to Klaviyo profiles
Surface dynamic content blocks like personalised recommendations
Monitor engagement and conversion from post-purchase touchpoints

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Extra Tips

If you're looking at Customer Hub, the most benefit comes from a unified implementation strategy, not just as a plug-and-play feature.

Some additional tips:

Customise the hub UI to match your brand and UX
Map flows and automations to drive traffic back to the hub
Sync Customer Hub with loyalty programs or subscription logic
A/B test on-page elements for higher engagement

Treating your Customer Hub as part of your broader Klaviyo retention stack, which integrates with email, SMS, and CDP insights to increase lifetime value, will yield the most effective implementation.

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Final thoughts

Klaviyo's Customer Hub is the kind of upgrade that is exciting and can come with an easy-to-implement retention roll out for merchants who have been neglecting their retention startegies.
It makes post-purchase feel premium, and puts your brand back in control of the customer journey. Couple this with Order Editing, Fairing or KnoCommerce for a rock-solid post-purchase

Would you like to learn more? Let’s talk about rolling it out together.

Or read more from Klaviyo here: Klaviyo Help Article

Klaviyo's New Customer Hub: A Smarter Way to Power Post-Purchase Experiences

Customer Hub is a new Klaviyo feature (currently in beta) that supercharges your customer account experience on Shopify. Once enabled, shoppers can:

View and manage past orders
Track shipments
Initiate returns
Update subscriptions
View recommended products
Access support

It's delivered via a slick sliding drawer UI that replaces Shopify's outdated account pages with a dynamic, branded touchpoint.