George Harrison
TECHNOLOGY INTEGRATION
MIGRATION
SHOPIFY DEVELOPMENT
George Harrison curates leading international designer brands for the modern man, including brands like Versace Jeans Couture, Just Cavalli, Diesel, Karl & Lagerfeld & more. Established in 1930, they have been a staple in Auckland CBD’s retail precinct.
The Project
Atlas Studios partnered with George Harrison to bring customers a substantially elevated online experience.
By utilising Shopify's native functionality where possible, we kept the project lean while implementing a substantial client wishlist of design and functionality.
NOP to Shopify Data Migration
Data manipulation and migration of fragmented data from customers, orders and over 900 SKUs.Complete Redesign while maintaining brand roots
The project involved a multi-step design process, completely redesigning the website while maintaining the brand, overall feel, and heritage of George Harrison.Back-end cohesiveness
Implementing various automated collections and product data to reduce friction and improve ease of doing business for the George Harrison team.
The Approach
Our Creative, Strategy and Engineering teams worked in unison to identify key risk factors before the migration and build.
The right strategy was put in motion to build a website George Harrison would be proud of.
1. Complex Data Migration
Data files were corrupt and missing crucial information. Our engineering team rebuilt the various data points from the ground up to ensure data parity and cohesiveness across the website.
2. Complete Website Redesign
The website was redesigned to cater to the design-conscious luxury shopper. The design process utilised an agile structure to ensure a collaborative approach.
Native Shopify elements were used where possible to minimise code complexity and facilitate ease of ongoing use.
3. Filtering, Size Guides, Automated Collections and Navigation Improvements
Existing filtering, size guides, collections, and navigation simply did not meet the needs of George Harrison.
Atlas Studios built the product data architecture from the ground up to facilitate cohesive filtering and relevant size guides.
Automated collections were added to reduce ongoing management and creation of seasonal and outlet collections.
Navigation was rebuilt with real customer journey data.
4. Implemented and paved the way for a complete commerce ecosystem
Various tracking snippets & missing pixels were installed, and a path was paved for automation and POS integrations to be tackled in the future.
The Result
The new and improved Shopify website provides George Harrison with an elevated commerce experience whilst reducing the total cost of ownership over digital channels.
Reduced commerce friction with Shopify
An elevated online experience has already yielded a double digit conversion rate improvement.Operational Efficiencies
The George Harrison team can now tackle many day-to-day tasks that would take hours, within minutes. Many other manual tasks are now simply automated, saving the team countless hours in management time.Cost Efficiency
With improved analytics and integrations, George Harrison is now able to maximize the ROI of their online efforts while reducing unnecessary ongoing development costs.
