Shopify vs Squarespace for Furniture Brands: Which Platform Is Best for Scale?

If you’re selling furniture online – or planning to – the platform you choose will shape everything from site speed to conversion rate, fulfilment workflows to future scalability.

Shopify and Squarespace are two common starting points. But they’re built for different goals – and in most cases, only one is set up for serious eCommerce performance.

Let’s compare them through the lens of what actually matters to furniture retailers: catalogue complexity, shipping logic, design control and long-term growth.

What Shopify and Squarespace Are (And Aren’t)

Shopify is a purpose-built eCommerce platform used by over 2 million businesses worldwide. It’s designed for merchants selling physical products, with built-in scalability and an app ecosystem that supports complex operations.

Squarespace began as a CMS and visual website builder – excellent for portfolios and brochure-style content, but less equipped for complex eCommerce at scale.

Both are technically capable of selling furniture. Only one is built to grow with it.

Platform Comparison: What Furniture Brands Should Consider

1. Product Structure and Variant Logic

• Shopify: Built for high-SKU environments. Handles colourways, sizing, materials and metafields with ease. Native support for swatches and bundling logic.

• Squarespace: Limited support for complex product options. Workarounds get messy fast, especially with large catalogues.

2. Shipping and Fulfilment

• Shopify: Supports third-party logistics, bulky item shipping, split fulfilment and tools like Starshipit and Shippit.

• Squarespace: Basic shipping settings only – flat rates or weight-based. No native multi-location or carrier integrations.

3. Inventory and Location Management

• Shopify: Multi-location inventory control, warehouse syncing, native low stock alerts and ERP integrations.

• Squarespace: Minimal inventory logic. Better suited to single-location or made-to-order models.

4. UX and Design Flexibility

• Shopify: Dozens of premium themes optimised for eCommerce, plus full control via Liquid or custom blocks. Ideal for CRO-driven UX design.

• Squarespace: Visually polished out of the box, but limited customisation without developer input. Content-led, not commerce-first.

5. Tech Stack and App Ecosystem

• Shopify: App ecosystem is vast – including bundling tools, reviews, swatch selectors, AR product previews, and more.

• Squarespace: Fewer eCommerce-specific apps. Limited integrations with enterprise tools or fulfilment software.

6. International Growth and B2B Capability

• Shopify: Handles multi-currency, multi-language and custom pricing tiers through Shopify Markets and Shopify Plus.

• Squarespace: Lacks dedicated B2B or wholesale functionality. International growth requires workarounds.
  
  
  

Who Should Use Shopify?

Shopify is ideal for furniture brands that:

• Have more than a few SKUs

• Sell products with configurable options (e.g. fabric, size, finish)

• Need flexibility around fulfilment or delivery

• Want to scale into wholesale, retail or international

• See their website as a key sales engine, not just a digital catalogue

Who Might Be Fine With Squarespace?

Squarespace could be enough if you:

• Have a small, static catalogue (e.g. 5–10 SKUs)

• Only sell within one market, with simple shipping rules

• Are prioritising storytelling or content over eCommerce performance

• Don’t need integrations with fulfilment, inventory or ERP tools

What Atlas Recommends

We’ve helped multiple furniture and homeware brands transition from Squarespace (or WooCommerce) to Shopify – usually when complexity or performance starts becoming a blocker.

Shopify wins in every category that matters for scaling:

• More robust inventory logic

• Smarter, faster UX

• Better shipping and operations handling

• Cleaner integrations with apps and tech stack

• Flexibility to grow into B2B, retail or international markets
  
  
  

Thinking about switching platforms? We’ll give you a straight answer on whether it’s time to migrate – no pressure, no fluff.